Recently, Xiaohongshu‘s self-owned e-commerce platform “Little Oasis” launched a farewell letter stating that it’s going to stop operations and shut down in October this yr.
The e-commerce platform “Little Oasis” launched a farewell letter to its customers: as a result of enterprise changes and cautious consideration, “Little Oasis” will stop operations on October 1st, with product gross sales ending. On October thirty first, “Little Oasis” will formally shut.
In the farewell letter, it’s said that any after-sales points concerning the merchandise will be addressed by contacting customer support by way of the “Little Oasis” channel on the product web page of historic orders. Even after the retailer formally closes, prospects can nonetheless apply for after-sales help and supply suggestions by way of the order web page, as the firm will all the time defend customers’ buying rights.
According to publicly obtainable data, Xiaohongshu is a life-style sharing group that covers varied fields corresponding to vogue, skincare, make-up, meals, and journey. As of January 2023, Xiaohongshu has over 350 million customers.
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According to experiences, in early 2022, Xiaohongshu launched its self-operated e-commerce undertaking referred to as “Little Oasis”. Initially, it centered on complete classes corresponding to magnificence merchandise, skincare objects, fragrances, and trendy residence items. With the steady recognition of out of doors tenting matters, the quantity of associated notes and discussions on Xiaohongshu elevated quickly. As a end result, the platform modified its positioning and shifted in direction of exploring sports activities scenes corresponding to tenting, mountain climbing, snowboarding, biking, and trekking.
From the perspective of product gross sales, as of now, amongst the merchandise in the “camping” class, solely 5 objects have gross sales exceeding one thousand based mostly on rating searches. Among them, the highest-selling merchandise is a tenting lamp priced at 109 yuan ($15), with a purchase order amount of 5031 items; whereas the second-ranked water bottle has a purchase order amount of 1636 items.
In the class of “urban sports” merchandise, solely 4 objects have gross sales exceeding a thousand items, with the highest-selling product having a purchase order amount of 1840. Additionally, in the “skateboarding” class, the highest-selling product has a purchase order amount of lower than 300 items. In the “cycling” class, the highest-selling city commuting bike has a purchase order amount of 88 items.
Regarding the cause for the closure of “Little Oasis,” in the farewell letter, Xiaohongshu (the firm) said that in the exploration and improvement course of of “Little Oasis,” it failed to attain the anticipated objective of maximizing everybody’s out of doors wants.
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