Tucked slightly effectively inside a “Community Update” video, Nothing CEO Carl Pei has a slightly massive announcement for us at present (go to eight:45 within the embedded video under to leap straight to it). Namely, that the corporate is introducing a brand new sub-brand: CMF by Nothing.
According to Pei, this shall be a extra affordable model than Nothing itself, centered on delivering “timeless designs” for excellent costs, together with “quality that’s very hard to find” in its value section.
Its first two merchandise, launching later this 12 months, shall be a smartwatch and a pair of earbuds. Both of those shall be imbued with the design-led mantra that is shared by each Nothing and CMF by Nothing. The CMF merchandise will “work really well” owing to “the same attention to user experience” as Nothing.
Meanwhile, Nothing itself will keep dedicated to “design innovation” and pushing boundaries, Pei says. Nothing merchandise will maintain being premium, that includes the perfect efficiency and “latest technology” (insert joke concerning the Snapdragon 8+ Gen 1 SoC actually not being that when the Nothing Phone (2) launched).
CMF by Nothing shall be run by a separate group inside the corporate to make sure no distractions from its most important merchandise. More particulars concerning the smartwatch and earbuds are promised to reach “in the coming months”, and we should always undoubtedly see tons of teasers too, so keep tuned for that.
…. to be continued
Read the Original Article
Copyright for syndicated content material belongs to the linked Source : GSMArena.com – https://www.gsmarena.com/nothing_introduces_cmf_by_nothing_an_affordable_subbrand_-news-59426.php